WordPress website rebuild for engineering & lubricant services
Optimoil’s existing WordPress site had become hard to manage and slow to change. They needed a WordPress website redesign that preserved their core content but made updates significantly easier.
The challenge – a frustrating admin experience
The previous build used a messy mix of plugins and layouts.
Simple content changes required disproportionate effort.
The company couldn’t move fast enough on campaigns and updates.
Rebuilt the existing site using a more structured page-builder approach.
Simplified page types and navigation for both users and administrators.
Optimised the site for core search terms around oils, lubricants and engineering services.
The IMPACT –a manageable website for ongoing marketing
Optimoil now has a clean, maintainable WordPress website that enables them to update content, landing pages and campaigns in-house without battling the CMS.
