The challenge – one site trying to do too much
Split-brand website design plus custom cost calculator
Spectrum originally ran both interiors and cubicle systems under one site, which diluted messaging for each service line.
They were given guidance by consultants to split into two sites. Helix Consulting delivered a split into two specialist websites: Spectrum Interiors and Spectrum Cubicles.
A single website was covering very different product categories and audiences.
Design guidance was inconsistent: Spectrum Cubicles only had a PowerPoint deck; Spectrum Interiors had third-party visuals.
The sales team needed a way to pre-qualify leads using a project cost calculator.
Our solution –dual-site strategy with lead-gen tools
Split the original site into two:
spectruminteriors.co.uk – focused on commercial interiors and fit-out.
spectrumcubicles.co.uk – focused on washroom and cubicle systems.
For Spectrum Cubicles, translated a PowerPoint design into a production-ready, responsive WordPress website for cubicle systems.
For Spectrum Interiors, turned static 2D visuals into a live, commercial interiors website.
Built a custom cost calculator for WordPress using complex formulas, allowing prospects to estimate project costs and submit detailed enquiries.
Positioned the calculator and lead forms as a high-value lead generation tool.
The IMPACT –clearer positioning and more qualified leads
By separating the two business lines and introducing a custom online cost calculator, Spectrum now attracts more targeted, better-qualified enquiries for both interiors and cubicle projects.
