The challenge – unfinished rebuild & inconsistent product pages
SPEL’s site had recently been rebuilt, but product pages were inconsistent, the homepage lacked clarity, certification badges were hard to update, and email notifications were unreliable.
On top of that, the server was both slow and expensive, and architects struggled to find the technical documents they needed on-site.
Even their Microsoft Exchange email archiving setup had stumped multiple IT providers.
Our solution – scalable WordPress web design for B2B engineering
- Standardised all product templates so every product page now follows a clean, uniform layout.
- Redesigned the homepage to better communicate SPEL’s product range and expertise.
- Built an ACF → Elementor workflow so certification images and badges can be updated centrally and pushed across product pages.
- Diagnosed and resolved email deliverability issues, ensuring website enquiries reach inboxes instead of spam.
- Migrated the site to a better-optimised server, improving speed while cutting hosting costs by roughly 50%.
- Troubleshot complex Microsoft Exchange archiving issues and supplied a clear, workable solution for SPEL’s third-party IT partner to implement.
- Designed and implemented a document portal tailored to architects and site users, giving fast, permissioned access to specification sheets and technical data.
- Converted static specification content into responsive, easy-to-update tables on product pages so the SPEL team can keep data current.
The IMPACT – faster, easier and ready to scale
SPEL now has a high-performing B2B manufacturing website that’s easier for the internal team to manage and more useful for engineers, contractors and architects.
The combination of WordPress speed optimisation, cleaner templates and a structured document portal has turned the site into a practical sales and technical resource.
