Industrial website design for anti-slip safety products
Titan Safety supplies industrial anti-slip clips and safety solutions for high-risk environments across North America. Their site had been managed by another agency and needed both a technical refresh and a strategic repositioning as Titan pivoted into new markets.
Helix Consulting delivered a combined industrial website design, WordPress website redesign and SEO strategy to support this pivot.
The challenge – outdated site during a market pivot
- The existing industrial website didn’t reflect Titan’s new focus or product messaging.
- Plugins were out of date and needed a full audit.
- Product catalogues were cluttered with legacy items.
- Forms were generating spam and emails weren’t consistently delivered.
- Titan needed to speak more clearly to specific industrial sectors in the USA and Canada.
Our solution – “Tread Boldly” with sector-focused content
We started with a HeliXIgnite strategy workshop and then executed over three months:
Redesigned the homepage for a stronger impact, using clear messaging and visual hierarchy for industrial buyers.
Coined a new tagline, “Tread Boldly”, to anchor the site and future marketing.
Shot and edited real product photography and industrial video, replacing generic stock images.
Created focused sector pages (e.g. for mining, plants and mills) to mirror how purchasing decisions are made in heavy industry.
Added schema markup for products and key pages to support industrial SEO and rich results.
Audited and updated plugins to stabilise the WordPress stack.
Removed outdated products to clarify the catalogue and user journeys.
Fixed form spam and deliverability issues so qualified enquiries reach the sales team.
Added and reorganised products to support Titan’s evolving anti-slip product range.
The IMPACT – a stronger platform for US & Canadian growth
Titan now has a modern industrial website that supports their US and Canadian sales efforts.
The combination of improved UX, B2B industrial SEO, real photography and sector pages positions Titan as a specialist partner rather than a generic supplier.
Organic Traffic has already increased significantly as a result of these changes.
